Google Says Keywords in URLS are overrated

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In early 2016, John Mueller, Webmaster Trends Analyst at Google, said keywords in URL's are a very small ranking factor in Google's search algorithm. It was also said not to change URL's for SEO purposes

DCODE Blog:  Google Says Keywords in URLS are overrated

Last week, John Mueller again said keywords in URL's are overrated


While this is certainly not news, we believe it's important this isn't misinterpreted. It’s important to remember that your URL's are a good way of displaying the title of your page, but be wary of trying to overfill URLs with keywords. Instead, use a short concise title identical to or similar to your page title - Remember, URL's are to indicate a topic of a page, not for keyword-stuffing

Whilst it's not worth changing your URL's specifically for SEO (especially if they are already ranked), you should certainly evaluate the general structure of your URLs to ensure that they are simple and easy to interpret. If your UR'’s are becoming long and overcrowded with search parameters, they are less likely to be ranked so it may be worth you looking into how to correct this.

If you think you may need to make these changes to your site but aren’t sure how to go about this, let’s have a chat about the right option for you to best optimise your URL's