How to Stop Your Site Visitors Leaving Using 404 pages
One of the most common (and sometimes most irritating) errors you can come across on the internet is "404 Page Not Found". This happens when you follow a broken link or when an address is no longer active. Having broken links on your website makes for a poor browsing experience and you should remove or replace them with different links...as long as they are relevant. Default 404 pages are dull and overloaded with text and technical jargon. Most people simply won't read it and leave your site. Using custom 404 pages gives you the chance to capture your visitors by redirecting them.
5 Ways Website Structure Affects SEO
In the quest to optimise website content for SEO, a lot of emphasis is placed around keywords and keyword research. While these are important, often the technical aspects of SEO get left behind as this is not always an easy route to "plan" for non-technical users. But the important factor to be aware of is the technical aspect of your website is what enables your carefully chosen keywords to be found. In short, website structure refers to the things you don't see but make everything else work.
Amazon Web Services to Change GST Amount
This week Amazon Web Services (AWS) announced they will now be charging GST in certain areas of July 1 2017. This is due to Australia recently introducing legislation to impose GST electronic services sold by non-resident suppliers. You might have also heard of these changes referred to as "The Netflix Tax", aimed to level the playing field of taxes payable by Local and International suppliers on good and services to Australian customers.
Google Retires 'Trusted Stores' Program. Innovative or Inept?
As of April 3, 2017, Google retired their long standing Trusted Store program and and introduced Google Customer Reviews. If you're an eCommerce business, you need to consider this change essential to you. Available through Google Merchant Center, the programs collects ratings and feedback from real customers contributing to a seller's rating across review sources. Reviews have long been a part of Search results, so what's the difference you may wonder.
Xero announces DCODE GROUP as an official Xero Development Partner
DCODE GROUP is pleased to announce we have been recognised by Xero as an official Xero Developer Partner!
We have completed integrations for multiple clients in a wide range of industries to great success.
As a Xero Developer Partner, we're writing bespoke plugins for Xero specifically for clients so their external systems can work in conjunction with Xero - rather than creating plugins for general use.
Simply, it means your systems will talk directly to Xero in the way you need it to work.